Associate Bios
Robert Rasmussen
![]() | Robert Rasmussen is an independent consultant and former President & COO for Executive Discovery, a subsidiary of the LEGO Company. Robert joined LEGO in 1990 as director of global product development and research for LEGO Dacta, the educational division of the LEGO Group. He led the original concept development team for the LEGO Mindstorms product line and has worked extensively with researchers at Tufts University and the MIT Media Lab to develop and market robotics-based learning tools. |
In 1999, Robert joined with IMD business school faculty to research ways of enhancing business leaders’ strategic thinking with more imagination. This lead to the development and launch of the LEGO SERIOUS PLAY program – a concept and methodology that help organizations solve complex business issues by tapping into the experience, knowledge, and imagination of their people.
From 2001 to 2003 Robert managed Executive Discovery, which develops and markets the LEGO SERIOUS PLAY programs. He was responsible for product development, marketing and delivery of consulting services with this new methodology for strategic decision making and organizational development.
Prior to joining the LEGO Company, Robert spent 14 years working in the public education system in Denmark, first as an elementary and middle school teacher and then as principal leading a school with 50 teachers and 700 students.
Robert has a degree in Psychology as well as a Master’s Degree in Education from The Royal Danish School of Education in Copenhagen. Robert Rasmussen is a visiting professor at Tufts University on topics related to education and learning.
In his current role as Principal of Robert Rasmussen and Associates, he has served a variety of clients, including Unilever, Goldman Sachs, Boston Consulting Group, NASA, and eBay. For more information, see www.rasmussen-and-associates.com
Deb Siverson, CPCC
![]() | Deb Siverson, founder of X2ponents, www.xponents.biz, is passionate about working with individuals and teams to help them move exponentially toward their goals. In her consulting career, Deb has worked with clients of all sizes in a variety of industries to:
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In addition to being a proven facilitator and leader, Deb is an experienced executive coach, certified by the Coaches Training Institute. Deb is also certified in Emotional Intelligence Assessments. Many of her clients hold top positions in the nation's largest and most successful organizations.
Deb's work history includes a nearly 20-year career with Wells Fargo, where she was promoted to progressively senior roles in line and staff positions. Her positions ranged from President and Managing Officer with retail sales and business performance accountability in a geographic market, to Senior Vice President where she was responsible for sales culture development, sales leadership training, and measurement & reporting, in a multi-state region. Deb later joined Siebel Systems where she developed markets for tailored business solutions in the western U.S., focusing on consulting and sales management services.
This multi-faceted experience gives Deb an advantage few facilitators and coaches have--a comprehensive perspective on what it takes to create business results and a clear understanding of business operations and challenges.
Ginny Storjohann, CPCC, MCC
![]() | Ginny Storjohann is a principal in Storjohann and Associates, an organization development consulting and executive coaching firm. Primary areas of emphasis include leadership and team development, executive coaching, building trust and healthy conflict skills, participative planning and work redesign. Ginny's consulting and coaching is customized to the desired outcomes and readiness of the client, and is often shaped by data gathered during an initial action research assessment process. |
Her work is guided by the sound professional practices and high ethical standards of Associated Consultant's International (ACI) with whom she is a peer reviewed and certified member. Ginny is certified through The Coaches Training Institute and is a graduate of the Gestalt Institute of Cleveland. Prior to starting her own firm, She holds the highest credential from the International Coach Federation, that of Master Certified Coach (MCC). Ginny was a Human Resources professional for over 20 years.
Ginny's seasoned experience and humorous, forthright and kind nature have combined effectively to assist many clients in realizing highly successful outcomes. Clients who have benefited from her work include Storage Tek, Xcel Energy, Environmental Protection Agency, and Time Warner Telecom.
To learn more about Ginny's philosophy of coaching, see her article
"This Thing Called Coaching,"
published in the OD Practitioner journal.
Contact us for a complimentary consultation and we'll send you a copy of the Harvard Business Review article, "Putting Your Company's Whole Brain to Work" or a report on "Getting Started with Executive Coaching", whichever you prefer.




